Why Diamonds Are a Girl’s Best Friend

What does a woman look for in a friendship? Companionship, good memories and a relationship that can last a lifetime. A diamond is just that. The saying, ‘a diamond is a girl’s best friend’ was coined as a marketing idea back in the 60s, but even today there is a lot of truth to it. […]



What does a woman look for in a friendship? Companionship, good memories and a relationship that can last a lifetime. A diamond is just that. The saying, ‘a diamond is a girl’s best friend’ was coined as a marketing idea back in the 60s, but even today there is a lot of truth to it. Diamond jewellery is a timeless favourite with women.

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